Samples of my 1970s commercial work

Click on an image to enlarge, click HERE for my client list.

An experimental digital camera made with a 5x4” view camera of the type I used back then is shown HERE.

This dozen 5x4” transparencies are test shots and rejects that have survived five decades hidden away in a box. Back in the age of film, all approved trannies were precious one-offs that went straight to the client and were never seen again by the photographer. That’s just one way film was different from digital. Monochrome work could be retouched, but in colour everything was done in-camera with lights, diffusers, reflectors, filters, camera movements, multiple exposures and other tricks of the trade. There was no Photoshop magic to finish the job or touch up details, so not a speck of dust in sight, and finishing touches like synchronising watches and filling displays were added only in the final shot. My day rate was around £4,000 in 2020-money, plus film & processing, model fees and other expenses. Usage fees had not been invented, but prints made good money, not least volume printing for press releases and murals for exhibitions, so I had four darkrooms taking up nearly as much room as I had studio space. Most work was monochrome, but I did my own colour processing and could have transparancies like these ready on the light box for clients little over an hour after exposure, which was pretty cool 50 years ago.

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